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BA Talk#2: "Business Analysis and User Experience Design. Business Analysis in Presales"

28 квіт. 2020
Futura Hub
Kulparkivska, 200а, Lviv, Ukraine
18:30 – 22:00

BA  Talk#2:

  1. Project discovery phase. Business Analysis and User Experience Design: Who does what?
  2. Business Analysis in Presales. Traps and Pitfalls.

Offline registration for the meet-up has been closed because we have reached the maximum number of registrations for the event. 

You can also join us online.


19:00 – 19:30: Registration

19:30 – 20:00: "Project discovery phase. Business Analysis and User Experience Design: Who does what?", Olena Virun, Business Analysis Team Lead @ EPAM, Olesia Zalypska, Business Analyst @ EPAM, Yuriy Zavodnyy, Senior Experience Designer @ EPAM, Yuliia Matviiko, Senior Experience Designer @ EPAM

20:00 – 20:15: Coffee break

20:15 – 21:00: "Business Analysis in Presales. Traps and Pitfalls", Kostiantyn Trefiak, Project Manager @ EPAM

21:00: Networking


Business Analysis Team @EPAM

8+ years of BA experience within various projects:

  • Implementation of banking systems for AUTO, Mortgage and consumer loans with implementation of BI reporting;
  • Enterprise infrastructure audit and Disaster recovery processes modeling, preparation, coordination;
  • Implementation of RPA solutions;
  • Implementation of ERP systems such as Workforce management and Learning management.
  • BA trainer and mentor
  • Speaker at BA conferences
  • Resource Manager

Business Analyst @EPAM

Possesses solid experience in the Finance and Retail & Distribution domains; also has strong expertise in how to drive onsite visits for customers, as well as how to leverage collaboration with UX designers for a successful project start.

Driver of the BA Lab at EPAM.


Senior Experience Designer @EPAM

Experienced in working for different domains from e-Commerce and online marketplaces to FinTech and financial trading. Yuriy believes that strong collaboration systems between project leadership groups such as Business Analysis, User Experience Design and Architecture are the only proper way to start a project and to keep it rolling. Such collaboration will ensure that a solution is well-balanced from both the user-need and business-goal perspective

Senior Experience Designer @EPAM

  • Yuliia has had a chance to work with startups and huge enterprises in financial and travel domains with customers from the USA, UK and Germany.
  • She is a mentor with LITS courses.
  • She drives workshops in Projector.
  • Yuliia believes that Experience Design must resolve not only the end user’s problems but also help the business achieve its goals and objectives. To define a problem and outline a solution, the Experience Designer has to dedicate a lot of effort during the project discovery phase to dive deep into the problem and define all the user needs and business needs.  

"Project discovery phase. Business Analysis and User Experience Design: Who does what?"

Topic description

For many of us, the roles of BA and UX are the subject of great debate. Let's talk about the differences, possible overlaps, and how the two should work together.

We will be exploring the best ways to collaborate, from project initiation up to design/business solution validation.

Project Manager @EPAM

10 years of Project management and BA experience; Certified Project Manager and Product Manager.


“Business Analysis in Presales. Traps and Pitfalls”

Topic description

Business Analysts are usually engaged in Presales activities. Let’s discuss possible expectations regarding BA contribution while engaging new projects, as well as what obstacles a Business Analyst could face as part of a Presales team.

Let’s discuss also:

  • Typical customer requests and appropriate work strategies;
  • Possible ways of dividing responsibilities during Presales activities between a BA, Project Manager, Solution Architect and Account Manager;
  • Traps and pitfalls.


Futura Hub, Kulparkivska, 200а


Stryiska str., 29



Contact us to learn more!

Email: [email protected]

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